She also provides strategic support to Shankar in the development of new projects for Hidden Brain Media. Tara oversees the production of both the Hidden Brain radio show and podcast, providing editorial support to host Shankar Vedantam and the shows’ producers. Tara Boyle ( is executive producer of the Hidden Brain podcast and radio show, and the head of content for Hidden Brain Media. Shankar is the winner of several journalism awards and was a 2009-2010 Nieman Fellow at Harvard University. In 2010, he published The Hidden Brain: How our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives. Between 20, he authored the weekly Department of Human Behavior column in The Washington Post. Before that, he was a national correspondent at The Washington Post. From 2011 to 2020, he was a social science correspondent with NPR. Shankar Vedantam ( founded Hidden Brain Media in 2019, and is the host and executive editor of the Hidden Brain podcast and radio show. In 2019, we launched Hidden Brain Media to allow us to connect more deeply with our audience and to experiment with new ways of telling Hidden Brain stories across a range of different platforms. Our radio show, which debuted in 2017, is heard on more than 400 public radio stations across the country. Shankar and NPR launched the podcast in 2015, and it now receives millions of downloads per week, and is regularly listed as one of the top 20 podcasts in the world. Our exploration of these ideas can be heard every week on the Hidden Brain podcast and radio show. By drawing a simple line between mental activities we are aware of and mental activities we are not aware of, the “hidden brain” subsumes many concepts in wide circulation: the unconscious, the subconscious, the implicit. ![]() The “hidden brain,” in other words, is a metaphor, much like the “selfish gene.” Just as there are no strands of DNA that shout, “Me first!” no part of the human brain is disguised under sunglasses and fedora. Some deal with social dynamics and relationships. Some aspects of the hidden brain have to do with mental shortcuts or heuristics others are related to errors in the way memory and attention work. ![]() What, exactly, is the “hidden brain”? This is a term Shankar created to describe a range of influences that manipulate us without our awareness. In 2010, he published a book further exploring these topics and introducing the idea of “the hidden brain.” Our host and Executive Editor Shankar Vedantam has been reporting on human behavior and social science research for more than 25 years. You can also follow us on Twitter and listen for Hidden Brain stories each week on your local public radio station.Hidden Brain Media is an independent production company that aims to help curious people understand the world, and themselves. The Hidden Brain Podcast is hosted by Shankar Vedantam and produced by Rhaina Cohen, Maggie Penman, Jennifer Schmidt, Parth Shah, Renee Klahr, and Gabriela Saldivia. ![]() "When less is more: Counterfactual thinking and satisfaction among Olympic medalists," Journal of Personality and Social Psychology, 69(4), 603-610. ![]() The Paradox of Choice: Why More Is Less,by Barry Schwartz "The Regret Elements Scale: Distinguishing the affective and cognitive components of regret," Judgment and Decision Making, Vol. "Repetitive Regret, Depression, and Anxiety: Findings from a Nationally Representative Survey," Journal of Social and Clinical Psychology: Vol. In this episode of Hidden Brain, we hear regrets from our listeners, talk about different kinds of regret, and explore why we keep coming back to these feelings over the years. But Summerville says that while some people experience regret negatively, it's actually one of the more hopeful emotions.
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